Short paper 4 pages
ajaypasala
IT 520 Module Three Short Paper Guidelines and Rubric This course includes five short business memos. These are designed to actively test your understanding and to apply that knowledge to potential real-world situations. These writing activities also provide practice in communicating your reasoning in a professional manner. Developing Channels of Communication and Collaboration (Module Three) As the new communications manager for International Gadgets, you have assembled a team of technical communicators with experience in communicating with various audiences in a business setting. Research & Development (R&D) has created a new product that it believes will revolutionize the industry. But the department needs the buy-in of several levels of the corporation to launch the new product. First, upper management needs to understand the product and how it will help the company expand before it will approve the funding needed to mass-produce the product. Sales and Marketing need to understand the product so it can be properly marketed. Technical Support needs to thoroughly know the product in order to support it to the customer base. And all employees need to know as much about the product as possible so that they can build excitement about the proposed launch. The head of R&D has come to you for your help in building excitement and buy-in throughout the company for the new product. Create a memo to your team that discusses the following:
The possible channels of communication that can be used to communicate information about the product to various levels of the company, and how they could be used
Your suggestions for which channels will be appropriate for which audiences and why
Plans for how your team will communicate and collaborate on this project for the purpose of choosing the best channels of communications for various audiences in the company
Back up your plans with solid reasoning and research. Guidelines for Submission: Review the Purdue Owl: Memo website for suggestions and formatting guidelines on memo structure. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Channels of Communication
Meets “Proficient” criteria, and ideas are substantiated with specific and relevant details
Accurately identifies the channels of communication and uses specific details in explanation
Accurately identifies the channels of communication, but lacks specific details in explanation
Does not accurately describe channels of communication
30
Recommendations Meets “Proficient” criteria with substantial detail for the rationale
Provides a discussion highlighting the recommendations with sufficient detail for rationale
Provides a discussion highlighting the recommendations, but lacks sufficient detail for rationale
Does not provide a discussion highlighting the recommendations
30
Conclusions Meets “Proficient” criteria, and conclusions are substantiated with specific and relevant research
Draws informed conclusions that are justified with evidence
Draws logical conclusions, but does not defend with evidence
Does not draw logical conclusions
30
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
10
Earned Total 100%