Global Strategy
david1962Module Three Reading
Complete the following readings early in the module:
· From the textbook, Strategy: A view from the top, read the following chapters:
· Formulating Business Unit Strategy
· Business Unit Strategy: Contexts and Special Dimensions
· From the University online library, read:
· Fan, T., & Phan, P. (2007). International new ventures: Revisiting the influences behind the 'born-global' firm. Journal of International Business Studies, 38(7), 1113–1131. doi:http://dx.doi.org/10.1057/palgrave.jibs.8400308
· Zhou, L., Wu, W., & Luo, X. (2007). Internationalization and the performance of born-global SMEs: The mediating role of social networks. Journal of International Business Studies, 38(4), 673–690. doi:http://dx.doi.org/10.1057/palgrave.jibs.8400282