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BobScratchemsGlobal Capacity Expansion Strategies of Two Korean Carmakers
Introduction:
In this case study, you are being asked to read and understand the problems and successes in expansion programs at two automakers.
Tasks:
· Read the case “Capacity Expansion Strategies of Two Korean Carmakers” from Bowon Kim: Mastering Business in Asia - Supply Chain Management .
· Identify the strategic situation that these businesses are facing.
· Consider and evaluate how these businesses should manage their supply chain in the future. What simulations would be helpful in managing an expansion such as these?
· Discuss the bull whip effect and how ERP and MRP systems are increasingly being used to help implement and improve SCM will be beneficial.
· Construct a final decision (proposal) utilizing elements of supply chain management and business strategy for these two businesses. Comment on the strengths and weaknesses of your decision and the probability of success.
Deliverables and Format:
Submit your answer in a Microsoft Word document in 800-1000 words. APA citations.