Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

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Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

 

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: 

  • Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
  • Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).

My product choice is any one of the three:

 

Samsung android cell phone

Honey Nut Cherios

Pepsi

 

    • 9 years ago
    • 10
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      integrated_marketing_communication_plan_for_pepsi.ppt
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      print_ad_for_pepsi_imc.ppt

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      gatorade.pptx

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      mkt_571_week_5_individual_assignment_client_pitch_presentation.pptx

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      mkt_571_week_5_tory_burch-_a_fashion_label.pptx

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