b) Can you identify the trends that have made both the marketing concept and the customer concept, more attractive models for modern marketing managers?
Both the concepts have been explained in the file attached
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the xxxxxx xxxx have xxxx both the marketing concept and the xxxxxxxx xxxxxxxx more xxxxxxxxxx models xxx xxxxxx marketing xxxxxxxxx
Today, customer is the king xxx xxxx xxx concepts talk xxxxx targeting the xxxxxxxxx Every xxxxxxxx xxxxx x customised product xxxx should xx unique. xxxx xxxxx xx a xxxxxx xxx modern xxxxxxxxx xxxxxxx xxx providing the xxxxxxxx xxxxxxxxx xx x xxxxxxxxxx xxx xxxxxx decreases from single xxxxxxxxx xxxx xxxxx the xxxx xxx xxxx xxx xxxxx for xxxxxx and xxxx earn from the xxxxxxx
file1.docx preview (637 words)
The xxxxxxxxx concept helps xx xxxxxxxxx xxxxxxxxxxxxxx goals xx being more xxxxxxxxx than xxxxxxxxxxx xx integrating marketing xxxxxxxxxx xxxxxx xxxxxxxxxxx xxx xxxxxxxxxx xxx xxxxx and wants xx target markets.
xxx marketing concept xxxxx on xxxx pillars: target market, xxxxxxxx xxxxxx xxxxxxxxxx marketing, xxx profitability.
xxxxxx xxxxxxx No xxxxxxx xxx operate xx every xxxxxx xxx xxxxxxx every xxxxx xxx can it always xx a good job xxxxxx xxx broad market.
Customer needs: Marketing xx about meeting needs xx target markets profitably. xxx key to professional xxxxxxxxx is to understand xxxxx xxxxxxxxx’ real needs and xxxx them better xxxx xxx xxxxxxxxxx xxxx
Integrated xxxxxxxxxx When all xxx company’s departments xxxx xxxxxxxx xx serve xxx xxxxxxxx’x interests, xxx result is integrated xxxxxxxxxx Integrated xxxxxxxxx takes on xxx xxxxxxx xxxxxx xxx various xxxxxxxxx functions-sales force, xxxxxxxxxxxx product management, xxxxxxxxx xxxxxxxxx and so on – must xxxx xxxxxxxxx xxxxxx
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