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Question
Submitted by doodlebugdecor on Tue, 2012-02-14 12:07
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There are 3 parts to this forum: Segmenting the Market, Target Marketing, Products and Prices. •Part 1 - In...

There are 3 parts to this forum: Segmenting the Market, Target Marketing, Products and Prices.

•Part 1 - In 2 well-written paragraphs, distinguish between these terms: market segmentation and target marketing. Define each concept and provide several insightful examples of each. •Part 2 - In 2 well-written paragraphs, explain the following statement which refers to the concept called product positioning : "Sometimes a firm can achieve a key differential advantage by simply emphasizing how its offering satisfies existing consumer demand/desires and needs better than its competitors."

◦Write 1 comprehensive paragraph, in your own words, defining the concept of product positioning (advantages). ◦Write 1 comprehensive paragraph, citing an example of a company, a product, and a positioning strategy that is NOT found in the textbook. •Part 3 - In 2 well-written paragraphs, explain this comment which is referring to the concept called managing the product life cycle: "Sometimes demand patterns must be modified for consumers to perceive a firm's product differentiation as worthwhile." There are 3 different major choices in what can be "modified" with 7 sub-choices.

◦Write 1 comprehensive paragraph for each of the 2 choices you made that defines the specific concept.

◦Provide at least 1 real-world example for each concept.

This assignment requires at least 10 paragraphs to sufficiently answer the questions.

Answer
Submitted by maewrite on Tue, 2012-02-14 20:40
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Three-part answer follows on market segmentation and target marketing, product positioning, and product differentiation

body preview (1125 words)

xxxx x xxx Market segmentation xxx xxxxxx xxxxxxxxxx
Market segmentation xxxxx xxxx there xxx several types or xxxxxx xxxx xxx be xxxxxxxxxx xxx target xxxxxxx The market xxxxxxx xxx xx xxxxxxxxxx xxx xxx target xxxxxx is segmented. The xxxxxxx xxx company is carrying xxx xxx xxxxxxxxxx segmentation which means xxxx xxx target xxxxxx xx xxxxxxx xxxx xx a xxxxxxxxxxxx xxxxxxxxx xxxx xxxxxxx refers xx xxxxx xx xxxxxxxxx with limited distribution xxxxxxx or xxxxxxxxxx xxxxxxxx which xxxxx it impractical xx xxxxxxxxxx goods to xxx xxxxx when the xxxxxx xx nearby areas xx high. xxx xxxxx xxxxxxxxxxxx xx xxxxxxxxxxx or xxxxxxxxxxxxxx xxxxx xxx xx xxxxxxx xx gender, income, age, xxxxxxxxxxx education, xxxxxxxxx size, xxxxx in xxxxxx life or any other factor. xxxx is xxxxxxxxxxx xx

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