For Professor Ryan

profiletresur1

Assignment 1:

analysis of the first P (product) for your chosen company's product/service as an attachment to this assignment. The central focus of a marketing program will be on a product or service. Your product analysis should include the company, competition, and customer requirements. You should also look at branding, design, product positioning, and other elements that allow the company to either carving out a niche or maintain market share leadership against the onslaught of competitive products.

In your analysis, you should evaluate your competitors' product strategies. Do they have the right branding in place for the product. Does the product have a customer? Cite any resources you use.

 

Assignment 2:

analyses of the next two P's (place and price) for your chosen company's product/service. Your place analysis should discuss distribution channels (how are they getting their product to market?) It should also look at where the product is being sold and the approach to inventory.

Your price analysis should describe the pricing system in place. Is it cost-based, value-based, or competition-based, and how did you come to that determination? Include an evaluation of the pricing strategy in your analysis.

 

Assignment 3:

Product Life Cycle Worksheet

 

For each part of the marketing mix for REI, list several marketing tactics that would be used for each stage of the product life cycle.  Several have been started as examples. 

 

 

Marketing Mix

Introduction

Growth

Maturity

Decline

Product

1.

2.

 

1. New product features:  colors, styles, accessories are added.

2.

 

1.

2.

 

1.

2.

Place (Distribution)

1.Distribution may be limited to Flagship stores as a test.

2.

 

1.

2.

 

1.

2.

 

1. Distribution is mostly through the outlet stores.

2.

 

 

 

Price

 

1. Prices start to lower due to competition.

2.

 

1.

2.

 

1.Clearance Pricing in effect.

2.

 

Promotion

1. Goal of initial promotion is to tell consumers what the new product is and does.

2.

 

 

1.

2.

 

1.

2.

 

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