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Naturalistic Observations and Evaluation

Naturalistic Observations and Evaluation

Conducting an ethnographic study is a fun way of gathering research about your social environment. You may have done an ethnography before without really being aware of it. In a small way, this assignment recreates what ethnographers do when they visit a new community to conduct research.

Complete the following:


  • Choose a restaurant, library, mall, dining hall, coffee shop, or similar public location. Plan to spend a minimum of two hours at the location. You will visit this location twice, for a minimum of four hours total. Keep in mind that if you should find one of your peers in the establishment at the same time when you are there, do not interrupt him/her and do not do the assignment at the same time.
  • Document what occurs at this chosen location:
    • Describe the establishment.
    • Analyze the interactions between people.

Next, write a paper documenting and analyzing your observations of the location.

Observation Notes

Your observation notes should specifically include the following:

  • Name and location of the establishment
  • Dates and times you were there
  • Place where you stood/sat and when you did your research
  • Description of the physical characteristics of the inside and outside of the establishment (e.g. brick or concrete structure, paint color, seating arrangements)
  • Number and types of people visiting the establishment while you were there (age, sex, type of clothing, probable occupations, ethnicity, etc.)
  • Document interactions such as:
    • specific nature of the interactions that take place in the establishment among customers, between customers and staff, and among staff
    • types of languages used in the establishment and by whom
    • any strange or unusual behavior

Analysis Summary

Include the following in your analysis:

  • Comparison of similarities and differences of this establishment and other similar establishments you know about
  • Nature of the treatment of customers in the establishment
  • Relationships between customers and workers
  • Any behavior that surprised you or was contrary to your expectations
  • How it felt to do the research
  • Most difficult aspects of the research
  • What you found most interesting about the research

In your analysis, be sure to draw upon your observations to support your conclusions.


In the appendix of your paper, include the following:

  • A sketch of the layout of the establishment (You can draw in a computer program, like Paint that comes preloaded on most PCs and insert it into your Word file.)
  • Transcription of your notes
Submitted by phyllis young on Wed, 2013-11-20 10:10
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Naturalistic Observations

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Running xxxxx xxxxxxxxxxxx OBSERVATIONS xxx xxxxxxxxxx xxxx PAGE \* MERGEFORMAT xxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxx AND xxxxxxxxxxxxxx xxxx xx MERGEFORMAT xxxxxxxxx

Naturalistic Observations and Evaluation



xxxxxxxxxxxx xxxxxxxxxxxx xxx xxxxxxxxxxx

I xxxxxxx xxx xxx research xx a xxxxxx xx xx neighborhood known as Rica xxxxxxx Rica xxxxxx is xxxxxxxx xx xxxxxxxxx xxxxxxx It is built using concrete xxxxxxxxxx and xxxxxxx xx xxx color. Red xx xxxxx to xx x xxxx in x xxxxxxxxxx xxxxxxxx xxxxxxxxx 2013). xx xxx xxxxx xx the year 2000, by x xxxxxx xxxxxxxx xxx in the neighborhood xxxxx as xxx Ben. xxx & Mrs. Ben was the xxxxxxxx xxxxx xx xxx buffet, xxx later xx they xxxx it xx Mr. xxxxxxxx Rica xxxxxx was at xxxxx xxxxxxxx to xx Neighbor xxxxxxx xxx after it changing xxxxxxxxxx Mr. Richard xxxxxxx xxx name to Rica xxxxxxx Apart xxxx the name changing, the other part xx the xxxxxxxxxx xxxxxx xxx same, as xxxx the xxxxxx xxxxxxxxxx xxx xxxxxx xxx x

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