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Submitted by laqdia on Sat, 2013-08-03 21:00
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The Marketing plan

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As the culmination of the course, apply all that you have learned to develop a comprehensive marketing plan.


First, find a real-world organization or product that you want to assess in terms of the current situation analysis. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the market place? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, make sure to include the following sections:

Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measureable, and reasonable.

Situational Analysis

A situational analysis presents a snapshot of the market in its current state by describing the company's products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

  • Market Summary
  • SWOT analysis
  • Competitor analysis
  • Product offering
  • Keys to success
  • Critical issues
  • Pricing

Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, make sure to address the following:

  • Mission
  • Marketing Objectives
  • Product positioning
  • Marketing mix (4 P’s)
  • Marketing research


The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

  • Sales Forecast
  • Profit targets


The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12 month calendar should be developed to clearly target specific dates for product introductions and promotional activity. 

Remember to include the following:

  • Milestones
  • Implementations and timelines


The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout.

Submitted by UpDated on Thu, 2013-10-10 15:21
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Assignment LASA 2 - The Marketing Plan - (Coca-Cola) - Original

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Assignment LASA x - The xxxxxxxxx xxxx

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Running xxxxx THE xxxxxxxxx COMPANY MARKETING PLAN � xxxx xx MERGEFORMAT xxxxxxxxxxxxx COCA-COLA COMPANY MARKETING PLAN � xxxx \* xxxxxxxxxxx xxxxxxxxxx

xxx xxxxxxxxx Company xxxxxxxxx xxxxx

xxxxxx xxxxx

Insert xxxxxxxxxxxx

xxxxxx instructor

Insert the date


xxxxx xx Contents xxxxxxxxx

Executive Summary (pg. 3)

Strategic xxxxxxxxxxxxxx 3)

Situation Analysis( xxx 6)

xxxxxxxxx xxxxxxxxx pg. 11)

Marketing xxxx xxxxxxxxxxxxxx xxx

Controls (pg. xxx

Conclusion xxxx 14)

xxx Coca-Cola xxxxxxx xxxxxxxxx xxxx

1.0 xxxxxxxxx Summary

xxxx Coca-Cola xxxxxxx and xxx subsidiaries xxxxx xx xxx production, xxxxxxxxxxxxx retailing xxx marketing xx xxxxxxxxxxxxx beverage concentrates and xxxxxx throughout xxx world. xxxxxxxxxx xxx company is xxx xxxxx contributor to the beverage xxxxxx xxx xx xxxxxx xxx xxxxx xxx xxxx preferred xx xxxxxxxxx xxxxxxxxxx xxx world. The xxxxxxx xx well known xxx xxx xxxxxxx Coca-Cola xxxxxxxx very present in xxxx of xxx xxxxxxxxxxx facilities

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Submitted by neel on Thu, 2013-12-05 02:28
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Assignment LASA 2 - The Marketing Plan

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xxxxxxxxx Plan x xxxxxxx

xxxxxxx’x Name

xxxxxx Name


xxxxxxxxx Plan x xxxxxxx

xxxxxxxxx xxxxxxx

xxxxxxx Restaurant will xx xxxxxxx in xxxxxxxx of corporate hub xxx high xxxxxx in xxxxxxx xxxxxxxx xx will offer the xxxxxxxx xxxxx of Pizza prepared xx xxxxxxxxxxx way. xxxx will xxxx xxxxx xxxxxxx side dishes too like salads, bread xxxxxx aerated drinks xxx deserts. The xxxxxxxxxxx xxxx xx the company will be xxxxxxx in nature xxx will xx xxxxxxxx from across the xxxxx xx xxxx xxxx xx xxx taste xxx aroma of xxx pizza. xxx restaurant xxxx have a xxxxxx xxxxx on xxx materials xxxx to xxxxxxx xxx pizza xx as to have x competitive xxxx xx the xxxxxxx xx well xx quality. Dough and xxxxx material used will xx fresh xx give xxxx of xxx quality xx xxx food. xxx xxxxx xxxx xx xxxxxx xx xxxxxxx xxxxxxxxxx and non-vegetarian flavors.

The ambience xx the restaurant xxxxxxxx will be xx old xxxxx xxxx of wooden xxxxxxxxx xxxx x xxxxxx xxxxx xx xxx sitting xxxxxxxxxxxx There xxxx xx xxxxxxx

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Submitted by smartwriter on Tue, 2013-08-06 07:32
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marketing plan

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marketing xxxx

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xxxxxxx xxxxx xxxxxx COMPANY xxxxxxxxx xxxx xxx xxxx \* MERGEFORMAT �1� TOYOTA COMPANY MARKETING PLAN � xxxx \* xxxxxxxxxxx �9�

Toyota Company Marketing Plan





xxxxxxxxx xxxxxxx

Toyota Motor xxxxxxxxxxx xxxxx xxxxx with x xxxx range xx xxxxxxxx has manufactured different designs xx xxxx which are xxxxxxx xx xxxxx’s business environment. xx provides x competitive xxxxxxxxx to other xxxxxxxxx by achieving environment friendly xxxxxxxx xxx xxxxxxxx xxx xxxx efficient xxxx xxxxxxx xxxx plan starts with xxx introduction xx the company with a xxxxx company background xxx xxxxxxxxxxx of the market xx which xxxxxx xxxxxxx xxxxxxxx xxxxxxxxxxx & xxxxx xxxxxx A xxxxxxx xxxxxxxxx analysis xx conducted, and xx xxxxx x clear understanding xx the company. It xxxxxxxxx its various products, xxxxxxxxxxx and xxx different environments xx which it operates. A swot xxxxxxxx is xxxx xxxxxxxxx xx give the strengths, xxxxxxxxxxx xxxxxxxxxxxxx xxx threats xx xxx business xxxxxxxxxxxx xx xxx basis xx xxxxx factors xxxxx is xxxxxxxxxxxxxx of critical issues, marketing xxxxxxxxxx xxx strategies xxx also defined. A xxxxxxxxx xxxxxxxx xx xxxx xx show xxxxx marketing criteria. There xx x xxxxxxxxx xxxxxxxx xxx xxxxxxxxxxx of the xxxxxxx’s sales xxx the xxxxxxxxxxxxxx xxxxxxxxxxxx

xxxxx xx Contents


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Submitted by Sumeet on Thu, 2014-03-27 05:32
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xxxxxxxxx Plan x Pizzare

xxxxxxx’x Name

xxxxxx Name


Marketing xxxx - xxxxxxx

xxxxxxxxx Summary

xxxxxxx xxxxxxxxxx xxxx xx xxxxxxx xx xxxxxxxx xx corporate hub and high xxxxxx xx central xxxxxxxx It xxxx xxxxx the xxxxxxxx xxxxx of Pizza xxxxxxxx in xxxxxxxxxxx way. They xxxx also offer various side xxxxxx xxx xxxx salads, bread stick, xxxxxxx xxxxxx xxx xxxxxxxx xxx xxxxxxxxxxx used xx xxx xxxxxxx will xx organic in xxxxxx and xxxx xx xxxxxxxx from across xxx world to give xxxx of xxx taste xxx aroma of xxx xxxxxx xxx restaurant xxxx xxxx a strong focus on xxx xxxxxxxxx xxxx xx prepare the pizza xx as to xxxx a xxxxxxxxxxx xxxx in the xxxxxxx xx xxxx xx xxxxxxxx Dough xxx other xxxxxxxx used xxxx xx xxxxx to give xxxx of xxx quality of the xxxxx The pizza xxxx xx xxxxxx xx xxxxxxx xxxxxxxxxx xxx non-vegetarian xxxxxxxx

xxx ambience of the xxxxxxxxxx ambience xxxx be of xxx style full of xxxxxx furniture xxxx a xxxxxx xxxxx xx xxx sitting xxxxxxxxxxxx xxxxx xxxx be special

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