Marketing
396555864The Marketing Ethics Mini-case report requirements consist of a 275-550 word (1-2 pages; double space, 12 point Times New Roman font) response to the following questions- the report should reflect your understanding and analysis of a marketing ethics mini-case study, titled "The competitive and combative toilet tissue campaign, contained in the attached file"
“The competitive and combative toilet tissue campaign” mini-case study questions:
- What are the ethical issues? (15 points)
- Who are the primary stakeholders? (10 points)
- What are the possible alternatives? (20 points)
- Assess the alternatives with respect to fairness, "stakeholder rights,” and cost/benefits. (20 points)
- What are the practical constraints for Julie? (15 points)
- What actions should Peg take and why? (20 points)
- 9 years ago
- 14
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