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The Marketing Ethics Mini-case report requirements consist of a 275-550 word (1-2 pages; double space, 12 point Times New Roman font) response to the following questions- the report should reflect your understanding and analysis of a marketing ethics mini-case study, titled "The competitive and combative toilet tissue campaign, contained in the attached file"

“The competitive and combative toilet tissue campaign” mini-case study questions:

  1. What are the ethical issues?  (15 points)
  2. Who are the primary stakeholders? (10 points)
  3. What are the possible alternatives? (20 points)
  4. Assess the alternatives with respect to fairness, "stakeholder rights,” and cost/benefits. (20 points)
  5. What are the practical constraints for Julie? (15 points)
  6. What actions should Peg take and why? (20 points)
  • 9 years ago
  • 14
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