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Question
Submitted by ndnplaya1 on Wed, 2012-04-25 19:00
due on Fri, 2012-06-01 18:59
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Marketing

unit 9

Read the following scenario and then respond to the assignment questions and checklist items in a minimum 2 page APA-formatted paper.

MTK Inc. is located in Boston, MA. in the United States (U.S.) and provides marketing consulting services to their clients. They currently have offices in the U.S., Canada and the European Union. Now they want to expand into the Middle East and they are specifically thinking in advance of the future needs of the Egyptian economy.

These pictures are part of their branding. They realize that they may have to adapt their “product” which in this case is a service. Since you are proving to be a successful newly hired Marketing Consultant for them, you have been asked to adapt their service to this Egyptian market.

To the left are some branding photos that they use in most of their publications and ads.

Research the Egyptian cultural differences on the Internet and then write a minimum of two page APA formatted paper, discuss how you would adapt these branding ad photos to the Egyptian market. Make sure that you include a Title and Reference page.

Address the following questions and checklist items:

1.Explain the cultural differences and what you would need to adapt to and why in order to connect with the Egyptian market. Discuss how you would adapt these branding ad photos to the Egyptian market.

2.If you want to capture the market and you know that the economy will be suffering for a while yet, what recommendations will you make in terms of general pricing strategy considerations?

Checklist: Besides addressing the items above, make sure to address:

•Format your paper using APA format

•Cite your In-text references

•Make sure that each in-text citation has an accompanying reference

From Purdue University Online Writing Lab: http://owl.english.purdue.edu/owl/resource/560/01/ for help with APA.

Please submit your minimum 2 page APA-formatted paper to the Dropbox by the end of this unit.

Answer
Submitted by Himanshu Maho... on Thu, 2012-06-28 08:02
teacher rated 0 times
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price: $3.00

Please see the attached file

body preview (56 words)

xxxx Sandeep,

x xxxx attached xxx answer in the xxxx xx answers to xxx questions xxxxxxxx x have done in xxx xxxxxx xx you need to xxx xx xx the xxxxxxxx xxxxxx xx i am xxx aware whether xx xxxxxx be xxxxxx xx questions xx xxxx a xxxxxxxx paper.

Hope xxxx works for you.

Best Wishes

file1.docx preview (973 words)

xxxxxxxx Differences in xxxxx xxx xxxxxxxxxx required – To xx business xx xxxxxx xx xx xxxxxxxxx to understand the culture xx Egypt xxx thereafter xxxxx xx those xxxxxxxxxxxxx xxxxxxxxx xxxxxxxxxxxxx the dressing, business etiquettes, behavior, xxxx xxxxxxxxx and use of xxxxxxx xx xxxxxxxxx xx xx xxxxxxxx in xxx xxxxxxxx xxx xxxxxxxxx xxxxxxxxxxxxxx need to be taken care xxx

There is Islamic culture in the xxxxxxx xxx therefore, xxx xxxxxxxx xxxxxx xx xxxxxxxxxxx while xxxxxxx xxxx xxx Arabic people (Debenham, 2010: Aug. 19). xxxxxxxxxxxxx xxxxx xxxxxx completely xxxxx their xxxx xxx short xxx wear xxxxx skirts xxx their xxxx xxxxxx be completely covered xxxxxxxxxx 2010: Aug. xxxx

The female xxxxxxxx xxxxxx not resemble xxx’s xxxxxxxx xxxxxxxx xxxxxxxxx xxxxx xxxx 28).

There xxxxxx be x personal space while xxxxxxxxxxx with the xxxxxx of opposite xxx xx Egypt and xxxxxxx xxx kissing opposite sex should be xxxxxxx which xx common xx the xxxxxxx culture (Debenham, xxxxx xxxx xxxx

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Answer
Submitted by Himanshu Maho... on Thu, 2012-06-28 08:02
teacher rated 0 times
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price: $3.00

Please see the attached file

body preview (56 words)

Dear Sandeep,

I have xxxxxxxx xxx xxxxxx xx the form xx answers xx the xxxxxxxxx although x xxxx xxxx xx xxx style, xx you xxxx xx xxx xx xx the xxxxxxxx xxxxxx as i am not xxxxx xxxxxxx xx should xx answer xx xxxxxxxxx xx like a research paper.

xxxx this works xxx xxxx

Best xxxxxx

file1.docx preview (973 words)

xxxxxxxx xxxxxxxxxxx in Egypt and adaptation xxxxxxxx – To xx xxxxxxxx in xxxxxx xx xx essential to understand xxx culture of Egypt and thereafter adapt to those xxxxxxxxxxxxx Therefore understanding xxx xxxxxxxxx xxxxxxxx xxxxxxxxxxx behavior, xxxx languages xxx xxx of symbols is xxxxxxxxx xx xx xxxxxxxx in the country. xxx following considerations xxxx xx be taken xxxx xxx

xxxxx xx xxxxxxx xxxxxxx xx xxx country xxx therefore, xxx dressing xxxxxx xx xxxxxxxxxxx while meeting xxxx the Arabic xxxxxx (Debenham, 2010: Aug. xxxx Particularly, women xxxxxx xxxxxxxxxx cover their xxxx xxx short not wear xxxxx skirts xxx xxxxx body should xx completely covered xxxxxxxxxx xxxxx Aug. 19).

xxx xxxxxx clothing should xxx xxxxxxxx men’s xxxxxxxx xxxxxxxx xxxxxxxxx xxxxx xxxx 28).

xxxxx xxxxxx xx x xxxxxxxx xxxxx while interacting with xxx member xx xxxxxxxx xxx in Egypt and xxxxxxx xxx kissing opposite xxx xxxxxx be xxxxxxx xxxxx xx xxxxxx in the Western xxxxxxx (Debenham, 2010: xxxx 19).

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