Marketing

unit 9
Read the following scenario and then respond to the assignment questions and checklist items in a minimum 2 page APA-formatted paper.

MTK Inc. is located in Boston, MA. in the United States (U.S.) and provides marketing consulting services to their clients. They currently have offices in the U.S., Canada and the European Union. Now they want to expand into the Middle East and they are specifically thinking in advance of the future needs of the Egyptian economy.

These pictures are part of their branding. They realize that they may have to adapt their “product” which in this case is a service. Since you are proving to be a successful newly hired Marketing Consultant for them, you have been asked to adapt their service to this Egyptian market.

To the left are some branding photos that they use in most of their publications and ads.

Research the Egyptian cultural differences on the Internet and then write a minimum of two page APA formatted paper, discuss how you would adapt these branding ad photos to the Egyptian market. Make sure that you include a Title and Reference page.

Address the following questions and checklist items:

1.Explain the cultural differences and what you would need to adapt to and why in order to connect with the Egyptian market. Discuss how you would adapt these branding ad photos to the Egyptian market.
2.If you want to capture the market and you know that the economy will be suffering for a while yet, what recommendations will you make in terms of general pricing strategy considerations?
Checklist: Besides addressing the items above, make sure to address:

•Format your paper using APA format
•Cite your In-text references
•Make sure that each in-text citation has an accompanying reference
From Purdue University Online Writing Lab: http://owl.english.purdue.edu/owl/resource/560/01/ for help with APA.

Please submit your minimum 2 page APA-formatted paper to the Dropbox by the end of this unit.

Answer

Submitted by Himanshu Mahobia on Thu, 2012-06-28 08:02

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Dear xxxxxxxx

x xxxx attached the answer in xxx xxxx xx xxxxxxx xx the xxxxxxxxx although i xxxx xxxx in APA xxxxxx xx xxx need xx put it xx xxx required xxxxxx as i xx xxx aware xxxxxxx xx should xx xxxxxx xx questions or xxxx a xxxxxxxx xxxxxx

Hope this xxxxx for xxxx

xxxx Wishes

file1.docx preview (978 words)

xxxxxxxx xxxxxxxxxxx in Egypt xxx xxxxxxxxxx required – To xx xxxxxxxx xx Egypt, xx xx essential to xxxxxxxxxx the xxxxxxx xx xxxxx and thereafter adapt xx those requirements. xxxxxxxxx understanding xxx xxxxxxxxx xxxxxxxx xxxxxxxxxxx behavior, body languages xxx use of xxxxxxx is xxxxxxxxx to xx xxxxxxxx in the country. The xxxxxxxxx xxxxxxxxxxxxxx xxxx to be taken xxxx xxx

There is Islamic xxxxxxx in the xxxxxxx xxx therefore, xxx dressing xxxxxx xx appropriate xxxxx xxxxxxx with xxx Arabic xxxxxx (Debenham, 2010: xxxx 19). Particularly, xxxxx should xxxxxxxxxx cover xxxxx body xxx short not xxxx xxxxx xxxxxx and their body xxxxxx be xxxxxxxxxx xxxxxxx xxxxxxxxxx xxxxx xxxx 19).

xxx xxxxxx xxxxxxxx xxxxxx not xxxxxxxx men’x clothing xxxxxxxx Boutique, xxxxx June 28).

There

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Answer

Submitted by Himanshu Mahobia on Thu, 2012-06-28 08:02

teacher rated 0 times

0

price: $3.00

Please see the attached file

body preview (56 words)

xxxx Sandeep,

x have attached the xxxxxx in the form of xxxxxxx to the xxxxxxxxx xxxxxxxx x xxxx xxxx in APA xxxxxx xx xxx need to xxx xx xx xxx xxxxxxxx xxxxxx as i xx not xxxxx whether xx should be xxxxxx xx xxxxxxxxx or xxxx a xxxxxxxx paper.

Hope this works xxx you.

Best xxxxxx

file1.docx preview (979 words)

xxxxxxxx xxxxxxxxxxx xx Egypt and adaptation xxxxxxxx – To xx xxxxxxxx xx xxxxxx it xx xxxxxxxxx to xxxxxxxxxx the xxxxxxx xx Egypt and xxxxxxxxxx adapt to xxxxx xxxxxxxxxxxxx xxxxxxxxx xxxxxxxxxxxxx xxx dressing, xxxxxxxx etiquettes, behavior, xxxx xxxxxxxxx xxx xxx of xxxxxxx xx important to xx xxxxxxxx in xxx country. xxx xxxxxxxxx xxxxxxxxxxxxxx xxxx xx be xxxxx care of:

There xx Islamic culture in xxx xxxxxxx and xxxxxxxxxx the dressing xxxxxx be xxxxxxxxxxx while meeting with xxx Arabic people xxxxxxxxxx 2010: xxxx xxxx Particularly, xxxxx xxxxxx xxxxxxxxxx xxxxx xxxxx body and xxxxx not wear xxxxx skirts xxx their xxxx should be xxxxxxxxxx xxxxxxx (Debenham, xxxxx xxxx 19).

xxx female xxxxxxxx xxxxxx not xxxxxxxx xxx’x clothing (Islamic xxxxxxxxx xxxxx June xxxx

xxxxx

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