Evaluation

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Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society. Please evaluate the usefulness and tone of the letter and the questions and format of the instrument.

 

Dear ASTD Member:

 

The ASTD is evaluating the perception of value of membership among its members. Enclosed is a short questionnaire and a return envelope. I hope you will take a few minutes and fill out the questionnaire as soon as possible, because the sooner the information is returned to me, the better.

 

Sincerely,

 

Director of Membership

 

Questionnaire

 

Directions: Please answer as briefly as possible.

 

  1. With what company did you enter the field of training?

 

__________

 

  1. How long have you been in the field of training?

 

__________

 

  1. How long have you been in the training department of the company with which you are presently employed?

 

__________

 

  1. How long has the training department in your company been in existence? __________
  2. Is the training department a subset of another department? If so, what department? __________

 

__________

 

  1. For what functions (other than training) is your department responsible? __________

 

__________

 

  1. How many people, including yourself, are in the training department of your company (local plant or establishment)?

 

__________

 

  1. What degrees do you hold and from what institutions?

 

__________

 

Major _____ Minor _____

 

  1. Why were you chosen for training? What special qualifications prompted your entry into training?

 

__________

 

__________

 

  1. What experience would you consider necessary for an individual to enter into the field of training with your company? Include both educational requirements and actual experience.

 

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