Essay

profileSue8

***Marriott Hotels***

***No plagiarism***

***Due 07/12/2015 12:00pm Central Time***

Briefly discuss the company or organization to include its history and its

products and/or services.

2. The emphasis of the project is on how the company is addressing current

trends in the industry. What is the company doing now to address each

trend? What are they doing well in each area? Where is there room for

improvement? What are your recommendations for those improvements?

The plan should address three to five of the following trends, taken from

page 40 of your text:

 Globalization: Is the company capitalizing on global opportunities?

Why or why not? Should they place more or less emphasis on these

opportunities to be successful in the future?

 Safety and security: What are the strengths and weaknesses in this

area? Is security a large concern for this organization? Why or why

not?

 Diversity: How is the organization capitalizing on diversity in the

workforce? With guests? How is the organization trying to attract a

more diverse workforce or guest population?

 Service: What is the expectation for service at this organization?

What is the company doing well, and what are some areas for

improvement?

 Legal issues: How is this organization affected by government

regulations? What are the main liabilities of the organization, meaning

what type of lawsuit might be most threatening to the business? Are

there any allegations pending against the organization now?

 Changing demographics: Is this organization changing/evolving to

meet the expectations of the changing population?

 Price-value: How do the price and value of this organization’s services

compare to competitors?

 Social media: Is the organization effectively utilizing social media

platforms to positively impact the business? What room for

improvement do you see? Has there been any negative impact on the

business from social media usage?

3. Students should support all recommendations with relevant research.

Examine successful strategies that have been used by competitors or similar

organizations.

Papers will be submitted in essay format, and should be 5 – 7 pages in length and

formatted according to APA style guidelines. (Remember, page count refers to the

body of your paper only, and does not include title page, reference page, etc.)

Students should reference ideas from our textbook as well as a minimum of three

other outside resources.

 

 

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