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Submitted by wprcha on Tue, 2013-04-16 18:38
due on Sat, 2013-04-20 18:26
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eBusiness eCommerece

Key Assignment 20-25 pages

Data management involves the activities related to managing all of the data used for making effective decisions in an organization.

Write a data management plan of 2–3 pages for the hypothetical or existing retail company's case study that includes the following:

  • Description of all data and information that will be collected
  • Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
  • Policies and procedures that will be used to protect consumer information

Add this to the data management plan section of your e-commerce business plan.

Be sure to cite your sources using APA style.

Final checklist

You were asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company should be a hypothetical example of your choice or an existing company. The products they sell online will be procured from various suppliers.

Part 1

Tasks (objectives) include the following:

  • Executive summary (2-3 pages)

    • Mission statement
    • Descriptive company summary
    • Description of the business model
    • Description of stakeholders
  • Supply chain management plan (2-3 pages)

    • Description of the supply chain management system
    • Flowchart of the product procurement process (product flow)
    • Description of the activities used to coordinate key players in the product procurement process
    • Description of how information flows throughout the supply chain
    • Description of how finances flow throughout the supply chain
  • Customer relationship management plan (2-3 pages)

    • Description of general customer touch points (customer interaction)
    • Description of the customer profile, specifying what customer data will be collected and stored
    • Description of how customer satisfaction will be defined and measured
  • Internet branding and marketing plan (2-3 pages)

    • Market analysis summary
    • Brand strategy
    • Customer engagement plan
    • Description of various technologies that were used
    • Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns

Part 2

Tasks (objectives ) include the following:

  • Data and information management plan (2-3 pages)

    • Description of all data and information that will be collected
    • Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
    • Include the policies and procedures that will be used to protect consumer information
Answer
Submitted by kim woods on Wed, 2013-04-17 17:00
teacher rated 2284 times
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Data Management

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file1.doc preview (789 words)

Running xxxxxxx xxxxxxxxxxx xxxxxxxxxx INFORMATION xxxxxxxxxx xxx xxxx xx xxxxxxxxxxx �5�

Data Management

xxxxx

xxxxxxx Affiliation

Information Management

xxxxxxxxxx stands for xxxxxxxxxx xxxxxxxx xxx xx is x xxxxxxx xxxxxxx Companies xxx migrating xx do xxxxxxxx xxxxxxxxxxxxxx .This xx x xxxx xxxx xxxxx xxxxxxxx xx xxxxx xxxx xxx own xxxxxxxxxx xxxxxxxxxx xxxxx managing xxxx and xxxxxxxxxxx is concerned. xxxx xxxxxxxxxx is xxx xx the xxx issues xxxx xxxxxxxxx deal xxxx xxxxxxx information is xxx nerve xxxxxx of xxx xxxxxxxxxxxxx xxxx dealing xxxx information, xxxxxxxxx must xxxxxx that ultimate xxxxxxxx is observed because information xxxxxxxxxx sensitive xxxxx xx the xxxxxxx is xxxxxx to competitors, the xxxxxxx can xx brought down xx its knees. In xxx xxxxxxx business world, information xx very xxxxxxxxx because it xxxxxxxxxx xxxxx xxxxxxxxx xxx xxxxxxx’x revenue would xxxx

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file2.doc preview (693 words)

Running header: DANA xxxxxxxxxxxxx xxxxx BUSINESS xxxxxxxxxxxx INTERNATION xxxxx xxxxxxxx PROFILE xxx PAGE \* xxxxxxxxxxx �3�

xxxx International xxxxx Business xxxxxxx

Name

xxxxxxx Affiliation

Dana xxxxxxxxxxxxx Group

The xxxx xxxxxxxxxxxxx group xx a global xxxxxxx xxxxxxx Company with xxxxxxxxx in almost all xxxxx xx xxx xxxxxx

xxxxxxx Statement

The Dana xxxxxxxxxxxxx xxxxxx’ xxxxxxx is to be the xxxxxxxxxxx xxxxxxxxx in the xxxxxxx xxxxxxxx by helping xxx customers to xxxxxx xxxx xxxxxxx conscious and cultivate xxxx xxxxxxxxxx as individuals. To do xxxxx xxxx international provides insightful information xx xxxxxxx xxxx as xxxx as xxxxxxxxx xxxx are tailored to suit the individuals through xxx online xxxxxx and xxxxxxxxxxxx xx xxxxxxxxx people xx xxxx x xxxxxxxx xxxxxxx to life and xx xxx xxxxxxxx xxxxx setter.

xxxxxxx xxxxxxx

xxxx international xx an xxxxxxxxxxxxx

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file3.doc preview (4523 words)

xxxxxxx header: DANA xxxxxxxxxxxxx xxxxx DANA INTERNATIONAL GROUP xxx xxxx \* xxxxxxxxxxx �2�

Dana xxxxxxxxxxxxx xxxxx Business xxxxxxxx

xxxxx

xxxxxxx Affiliation

xxxx International Group

The Dana xxxxxxxxxxxxx group is x xxxxxx xxxxxxx xxxxxxx xxxxxxx xxxx xxxxxxxxx in xxxxxx xxx xxxxx xx the xxxxxx

xxxxxxx xxxxxxxxx

The xxxx xxxxxxxxxxxxx xxxxxx’ xxxxxxx xx to xx xxx pre-eminent xxxxxxxxx xx the xxxxxxx industry xx helping xxx xxxxxxxxx to xxxxxx more xxxxxxx conscious and xxxxxxxxx xxxx confidence as xxxxxxxxxxxx xx xx xxxxx xxxx international xxxxxxxx insightful xxxxxxxxxxx on xxxxxxx xxxx as xxxx as xxxxxxxxx xxxx xxx tailored xx xxxx xxx xxxxxxxxxxx xxxxxxx xxx xxxxxx stores and xxxxxxxxxxxx To encourage xxxxxx to xxxx x xxxxxxxx outlook to xxxx and xx xxx xxxxxxxx xxxxx xxxxxxxx

xxxxxxx xxxxxxx

xxxx xxxxxxxxxxxxx xx xx international xxxxxxx Company

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file4.doc preview (5887 words)

Running xxxxxxx xxxx xxxxxxxxxxxxx xxxxx xxxx xxxxxxxxxxxxx GROUP � PAGE \* xxxxxxxxxxx xxxxxxxxx

Dana International Group Business profile

xxxxx

College Affiliation

EXECUTIVE SUMMERY

xxxx xxxxxxxxxxxxx Group (Description)

The Dana xxxxxxxxxxxxx xxxxx is a global e-based fashion xxxxxxx with xxxxxxxxx xx xxxxxx all xxxxx of the xxxxxx Dana international is an international fashion xxxxxxx that deals with xxx types xx xxxxxxx accessories in the xxxxx as x xxxxx xxxxxxx the xxxxxxxxx xxxx xxxxxxxxxxxxx xxx xxxxxxxxxxx xx xxxxxxxxxxxxx xxxxxxx that deals, xxxx everything that relates to xxxxxxxx xxx xxxxxxx xxxxx with designing xx well as xxxxxxxxx xxxxxxxx The xxxxxxx xxxx runs xxxxxxxxxxxx that xxxxxxx a xxxxxxxx xxxxxx and x jewelry xxxxx xxxxxxxxxxxxx xx source our materials from xxxxxxxxx xxx xxx xxxxxxx xxxxxx xxxxxxxxx and jewelry xxxxxxx The xxxxxxx also xxxxx

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