eBusiness eCommerece
wprchaKey Assignment 20-25 pages
Data management involves the activities related to managing all of the data used for making effective decisions in an organization.
Write a data management plan of 2–3 pages for the hypothetical or existing retail company's case study that includes the following:
- Description of all data and information that will be collected
- Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
- Policies and procedures that will be used to protect consumer information
Add this to the data management plan section of your e-commerce business plan.
Be sure to cite your sources using APA style.
Final checklist
You were asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company should be a hypothetical example of your choice or an existing company. The products they sell online will be procured from various suppliers.
Part 1
Tasks (objectives) include the following:
- Executive summary (2-3 pages)
- Mission statement
- Descriptive company summary
- Description of the business model
- Description of stakeholders
- Supply chain management plan (2-3 pages)
- Description of the supply chain management system
- Flowchart of the product procurement process (product flow)
- Description of the activities used to coordinate key players in the product procurement process
- Description of how information flows throughout the supply chain
- Description of how finances flow throughout the supply chain
- Customer relationship management plan (2-3 pages)
- Description of general customer touch points (customer interaction)
- Description of the customer profile, specifying what customer data will be collected and stored
- Description of how customer satisfaction will be defined and measured
- Internet branding and marketing plan (2-3 pages)
- Market analysis summary
- Brand strategy
- Customer engagement plan
- Description of various technologies that were used
- Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns
Part 2
Tasks (objectives ) include the following:
- Data and information management plan (2-3 pages)
- Description of all data and information that will be collected
- Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
- Include the policies and procedures that will be used to protect consumer information
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