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Submitted by wprcha on Tue, 2013-04-16 21:38
due on Sat, 2013-04-20 21:26
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eBusiness eCommerece

Key Assignment 20-25 pages

Data management involves the activities related to managing all of the data used for making effective decisions in an organization.

Write a data management plan of 2–3 pages for the hypothetical or existing retail company's case study that includes the following:

  • Description of all data and information that will be collected
  • Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
  • Policies and procedures that will be used to protect consumer information

Add this to the data management plan section of your e-commerce business plan.

Be sure to cite your sources using APA style.

Final checklist

You were asked to develop an e-commerce business plan for a local company that seeks to offer its products for sale online. The retail company should be a hypothetical example of your choice or an existing company. The products they sell online will be procured from various suppliers.

Part 1

Tasks (objectives) include the following:

  • Executive summary (2-3 pages)

    • Mission statement
    • Descriptive company summary
    • Description of the business model
    • Description of stakeholders
  • Supply chain management plan (2-3 pages)

    • Description of the supply chain management system
    • Flowchart of the product procurement process (product flow)
    • Description of the activities used to coordinate key players in the product procurement process
    • Description of how information flows throughout the supply chain
    • Description of how finances flow throughout the supply chain
  • Customer relationship management plan (2-3 pages)

    • Description of general customer touch points (customer interaction)
    • Description of the customer profile, specifying what customer data will be collected and stored
    • Description of how customer satisfaction will be defined and measured
  • Internet branding and marketing plan (2-3 pages)

    • Market analysis summary
    • Brand strategy
    • Customer engagement plan
    • Description of various technologies that were used
    • Recency, frequency, monetary (RFM) analysis of customers that will be used to customize promotional marketing campaigns

Part 2

Tasks (objectives ) include the following:

  • Data and information management plan (2-3 pages)

    • Description of all data and information that will be collected
    • Description of how the data and information will be used to support the e-commerce goals and objectives of the organization
    • Include the policies and procedures that will be used to protect consumer information
Answer
Submitted by kim woods on Wed, 2013-04-17 20:00
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Data Management

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xxxxxxx xxxxxxx xxxxxxxxxxx MANAGEMENT INFORMATION MANAGEMENT xxx PAGE \* MERGEFORMAT �5�

xxxx Management

Name

College Affiliation

xxxxxxxxxxx Management

xxxxxxxxxx stands xxx electronic xxxxxxxx and it xx a xxxxxxx xxxxxxx Companies are xxxxxxxxx to do xxxxxxxx electronically xxxxx xx a xxxx good xxxxx xxxxxxxx it comes with xxx xxx challenges especially where xxxxxxxx data and information is xxxxxxxxxx xxxx management xx one of xxx key xxxxxx xxxx Companies xxxx xxxx xxxxxxx xxxxxxxxxxx xx the nerve center xx xxx organization. When dealing with xxxxxxxxxxxx xxxxxxxxx must xxxxxx that xxxxxxxx xxxxxxxx is xxxxxxxx xxxxxxx information concerning sensitive xxxxx xx xxx Company xx leaked xx competitors, the Company xxx xx xxxxxxx down xx its knees. In xxx current business xxxxxx xxxxxxxxxxx xx very xxxxxxxxx xxxxxxx xx determines xxxxx direction xxx xxxxxxx’s xxxxxxx would take

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file2.doc preview (691 words)

xxxxxxx header: xxxx xxxxxxxxxxxxx xxxxx xxxxxxxx xxxxxxxxxxxx INTERNATION xxxxx xxxxxxxx PROFILE xxx PAGE xx MERGEFORMAT �3�

Dana xxxxxxxxxxxxx Group Business xxxxxxx

Name

College Affiliation

Dana International xxxxx

The Dana xxxxxxxxxxxxx xxxxx xx a xxxxxx xxxxxxx fashion xxxxxxx with customers in xxxxxx xxx xxxxx of xxx xxxxxx

Mission xxxxxxxxx

xxx xxxx International Groups’ xxxxxxx xx xx be xxx pre-eminent authority in the fashion xxxxxxxx by helping its customers xx xxxxxx xxxx xxxxxxx conscious and xxxxxxxxx xxxx confidence xx xxxxxxxxxxxx xx xx this, xxxx international provides xxxxxxxxxx xxxxxxxxxxx on fashion xxxx xx well xx xxxxxxxxx that are xxxxxxxx xx suit xxx individuals through xxx online xxxxxx xxx consultants; xx encourage xxxxxx xx have a xxxxxxxx outlook to life xxx be the xxxxxxxx xxxxx xxxxxxx

xxxxxxx xxxxxxx

xxxx xxxxxxxxxxxxx xx an international

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file3.doc preview (4522 words)

Running header: xxxx INTERNATIONAL xxxxx DANA xxxxxxxxxxxxx xxxxx xxx xxxx xx MERGEFORMAT �2�

xxxx xxxxxxxxxxxxx Group Business xxxxxxxx

Name

College Affiliation

Dana International xxxxx

xxx Dana xxxxxxxxxxxxx xxxxx xx x global e-based fashion xxxxxxx xxxx customers in almost all xxxxx of the world.

Mission xxxxxxxxx

The Dana International Groups’ xxxxxxx xx to xx xxx pre-eminent authority in xxx fashion xxxxxxxx xx xxxxxxx its customers to xxxxxx more xxxxxxx xxxxxxxxx xxx cultivate self xxxxxxxxxx xx individuals. xx xx xxxxx xxxx xxxxxxxxxxxxx provides insightful information on fashion tips xx well as xxxxxxxxx that xxx tailored xx xxxx xxx individuals through its online stores xxx xxxxxxxxxxxx xx encourage xxxxxx xx have x positive outlook to xxxx and be xxx xxxxxxxx xxxxx setter.

xxxxxxx Summary

Dana xxxxxxxxxxxxx xx xx xxxxxxxxxxxxx xxxxxxx Company

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file4.doc preview (5805 words)

xxxxxxx header: xxxx INTERNATIONAL xxxxx DANA INTERNATIONAL GROUP � xxxx xx xxxxxxxxxxx xxxxxxxxx

Dana xxxxxxxxxxxxx xxxxx Business xxxxxxxx

Name

College xxxxxxxxxxx

xxxxxxxxx xxxxxxxx

Dana xxxxxxxxxxxxx xxxxx (Description)

xxx Dana xxxxxxxxxxxxx group is x xxxxxx e-based xxxxxxx Company with customers in xxxxxx all parts xx the world. Dana xxxxxxxxxxxxx is xx xxxxxxxxxxxxx xxxxxxx Company xxxx xxxxx with xxx xxxxx xx xxxxxxx xxxxxxxxxxx in xxx xxxxx xx a xxxxx through the xxxxxxxxx xxxx International was xxxxxxxxxxx an international xxxxxxx xxxx deals, xxxx everything xxxx xxxxxxx xx xxxxxxxx the Company deals with designing as xxxx as xxxxxxxxx clothes. xxx xxxxxxx xxxx runs subsidiaries xxxx xxxxxxx x xxxxxxxx agency xxx a jewelry store respectively. We xxxxxx our xxxxxxxxx from suppliers who are majorly xxxxxx xxxxxxxxx xxx jewelry xxxxxxx The xxxxxxx xxxx hires

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