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Submitted by ADA_GA on Sun, 2014-08-17 07:40
due on Mon, 2014-08-18 14:00
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Consumer Demand Analysis and Estimation Applied Problems

Problem 1: 

     Patricia is researching venues for a restaurant business. She is evaluating three major attributes that she considers important in her choice: taste, location, and price. The value she places on each attribute, however, differs according to what type of restaurant she is going to start. If she opens a restaurant in a suburban area of Los Angeles, then taste is the most important attribute, three times as important as location, and two times as important as price. If she opens a restaurant in the Los Angeles metropolitan area, then location becomes three times as important as taste and two times as important as price. She is considering two venues, respectively, a steak restaurant and a pizza restaurant, both of which are priced the same. She has rated each attribute on a scale of 1 to 100 for each of the two different types of restaurants.

Attribute                         Steak Restaurant                      Pizza Restaurant

Taste                                  80                                              70

Location                             55                                              80

Price                                  65                                               50

     Show all of your calculations and processes. Describe your answer for each question in complete sentences.

  1. Which of the two options should Patricia pursue if she wants to open a restaurant in a suburban area of Los Angeles? Calculate the total expected utility from each restaurant option and compare. Graph is not required. Describe your answer, and show your calculations.
  2. Which of the two options should she pick if she plans to open a restaurant in the Los Angeles metropolitan area? Describe your answer, and show your calculations.
  3. Which option should she pursue if the probability of finding a restaurant venue in a suburban area can be reliably estimated as 0.7 and in a metropolitan area as 0.3? Describe your reasoning and show your calculations.
  4. Provide a description of a scenario in which this kind of decision between two choices, based on weighing their underlying attributes, applies in the “real-world” business setting. Furthermore, what are the benefits and drawbacks, if any, to this method of decision making?

Problem 2: 

The demand function for Newton’s Donuts has been estimated as follows:

Qx = -14 – 54Px + 45Py + 0.62Ax 

where Qx represents thousands of donuts; Px is the price per donut; Py is the average price per donut of other brands of donuts; and Ax represents thousands of dollars spent on advertising Newton’s Donuts. The current values of the independent variables are Ax=120, Px=0.95, and Py=0.64.

Show all of your calculations and processes. Describe your answer for each question in complete sentences, whenever it is necessary.

  1. Calculate the price elasticity of demand for Newton’s Donuts and describe what it means. Describe your answer and show your calculations.
  2. Derive an expression for the inverse demand curve for Newton’s Donuts. Describe your answer and show your calculations.
  3. If the cost of producing Newton’s Donuts is constant at $0.15 per donut, should they reduce the price and thereafter, sell more donuts (assuming profit maximization is the company’s goal)?
  4. Should Newton’s Donuts spend more on advertising?

 

 

Answer
Submitted by mwatu on Mon, 2014-08-18 10:59
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ECONOMIC INFERENCE

body preview (15 words)

xx dear esteemed xxxxxxx xxxxxx find attached xxx answer xx your Economics Homework. xxxxx xxxx

file1.docx_.xlsx preview (545 words)

xxxxxxxxx

xxxxxxxxxxxxxxxxx
QUESTION xxx
xxx demand xxxxxxxx for xxxxxxxx Donuts has xxxx xxxxxxxxx as xxxxxxxx
Qx=-14-54Px+45Py+0.64Ax
xxxxx Ax=120
Px=0.95
Py=0.64
(i) xxxxxxxxx xxx xxxxx elasticity xx xxxxxx xxx Newton's xxxxxx xxx desribe what xx xxxxxx
xxxxxxxx
PeD=dQx/dPx*Px/Qxby taking partial derivatives xx Qx xxxx xxxxxxx to xxx
xxxxxxxx -54
xxxxxxxand substituting xxxx value xx the xxxxxxxx equation xx xxxx xxxxxxx
PeD= -54*(0.95/37.9)= xxxxxxxxxxxx
Since xxx xxxxx Elastity of demand is xxxxxxx than x in xxxxxxxx terms xx say that
Newton's xxxxxx xxxx elastic Price xxxxxxxxxx of xxxxxxx
(ii) Calculate xxx xxxxxxxxxx xxx xxxxxxx xxxxxx for Newton's xxxxxx
We xxx it xx xxxxxx xx the subject of the formula as follows.
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
(iii) x x xxx xxxxx xx producing xxxxxxxx Donuts is constant xx 0.15 per xxxxxx should xxxx xxxxxx the price xxx thereafter xxxx xxxx xxxxxx? x Assumung xxxxxx xxxxxxxxxxxx xx the goal)
Solution
xxxx xxxx should reduce xxx

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