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CASE Study unit 4

• Chapter 11, pg. 427: Denver Goes Alfresco (50 points)

• Chapter 11, pg. 432: Firewire Surfboards Light Up with CAD (40 points)

• Chapter 12, pg. 476: Colgate-Palmolive Keeps Managers Smiling with Executive Dashboards (60 points)

For each of these, only answer the case study questions associated with them found at the end of the discussion. You do not need to answer the "MIS in Action" questions.


• Chapter 11, pg. 427: Denver Goes Alfresco (50 points)

1.  What types of problems was the consolidated city-county government of Denver, Colorado, experiencing with document management before instituting the Alfresco ECM system?

2.  How did the Alfresco ECM system provide a solution to these problems?

3.  What management, organization, and technology issues had to be addressed in selecting and implementing Denver’s new content management system?

4.  How did the new content management system change governmental processes for Denver?

How did it benefit citizens?

• Chapter 11, pg. 432: Firewire Surfboards Light Up with CAD (40 points)

1.  Analyze Firewire using the value chain and competitive forces models.

2.  What strategies is Firewire using to differentiate its product, reach its customers, and persuade them to buy its products?

3.  What is the role of CAD in Firewire’s business model?

4.  How did the integration of online custom board design software (CBD), CAD, and computer numerical control (CNC) improve Firewire’s operations?


• Chapter 12, pg. 476: Colgate-Palmolive Keeps Managers Smiling with Executive Dashboards (60 points)


1. Describe the different types of business intelligence users at Colgate-Palmolive.

2. Describe the “people” issues that were affecting Colgate’s ability to use business intelligence.

3. What management, organization, and technology factors had to be addressed in providing business intelligence capabilities for each type of user?

4. What kind of decisions does Colgate’s new business intelligence capability support? Give three examples. What is their potential business impact?

5. It has been said that Zynga is “an analytics company masquerading as a games company.” Discuss the implications of this statement.

6. What role does business intelligence play in Zynga’s business model?

7. Give examples of three kinds of decisions supported by business intelligence at Zynga.

8 How much of a competitive advantage does business intelligence provide for Zynga? Explain.


9. What problems can business intelligence solve for Zynga? What problems can’t it solve?

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CASE Study unit 4

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Running head: xxxx STUDY xxxxxx xxxxx x � xxxx xx xxxxxxxxxxx �2�

CASE Study xxxx 4





Chapter xxx pg. xxxx xxxxxx xxxx Alfresco

1. Before xxx institution of Alfresco xxxxxxx xxx xxxxxxxxxxxx xxxxxxxxxxx xx xxxxxxx Colorado was xxxxxxxxxxxx xxxxxxx problems xx the management of xxx xxxxxxxxxx xxxxx of xxx xx that the xxxxxx used xxx xxx reliable xxx scalable. This xx because the xxxxxxxx xxxxxx involved the use xx xx different xxxxxxx in xxxxxxxxx xxxxxxxxxx xxxx xxxx not able to communicate xxxx one xxxxxxxx xxxxxxxxx the xxxxxxxxxx xx xxxx was indeed xxxx because there was xx xxxxxxxxxx between xxx data management systems xxxxx translated into xxxxxx data xxxxxxxx xxxxxx xxx xxxxx problem was that the xxxx’s xxxx xxxxxxxx was xxxxxx xxxxxx xxxxxxxxx the city’s xxxxxxxxxxx xx xxx xxxxxxxxx resources as

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Case Study 1: xxxxxx xxxx Alfresco

Answer 1:

xxxxxxxx xxxxxxxxxx was xxxx xxxx and xxxxxxxxxxxx xx xxxxxxxx xxx of xxxx xxx xxxxxx for finding xxx required xxxxxxxxxxxx Some of the xxxxxxxx faced by city – country government of xxxxxxx Colorado xxxxxx alfresco ECM xxxxxx xxx as follows:

Poor data management xxxx no connection or relation between xxxxx due to which xxx cost xx data xxxxxxxx was high.

xxxxxxxxxxx of xxxxxxxxx xxxx xxxxxxxxx xx cost and xxxx xxx xxxxx

xxx xxxxxx xxx xxx xxxxxxxx xxx reliable. 14 different xxxxxxxx management systems were used xxx these systems were not able xx communicate xxxx xxxx other.

xxxxxxxxxxxxx xxxxxxxx xx documents made the locating of documents xxxxxxx

Updating and xxxxxxxxxx of data, xxxxxxx xxxx xxx xxxxxxxxxxxx

xxx platform xx xxxxx the xxxxxxxxx used to work xxx xxxxxxx and required proper xxxxxxxx to xxxx upon.

xxxxxxxx security was also at risk xx xxx xxx xxxxxxx

Answer 2:

Solutions of the new ECM xxxxxx are as xxxxxxx -


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MGMT 305 Unit 4 Individual Project 100% Perfect Tutorial A+ Graded Detailed Answered use as Guide(Case Study 1 and 2 completely done and case study 4 questions are answered)

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Running xxxxx STUDIES

xxxx Studies

xxxxxxx xxxxx


Management xxxxxxxxxxx xxxxxxx

xxxx xxxxxxx

xxxx xxxxx #1:

xxxxxxx Goes xxxxxxxx

xxxxxxxx 1: What types xx problems xxx xxx consolidated xxxxxxxxxxx government xx Denver, xxxxxxxxx xxxxxxxxxxxx with document xxxxxxxxxx xxxxxx xxxxxxxxxxx the Alfresco ECM xxxxxxx

xxxx problems xxxxxxxxxxx prior xx xxxxx xxx xxxxxxxx ECM xxxxxx xxxx xxxxxxxx security xxxxxx xxxxxxxxx xxxx xxxxxx xx locate xxx to decentralized xxxxxxxxx xxxxxxxxxx xxxx versioning and updating data, xxx time and xxxx xx involvement xx resources was high, xxxxxxxxx were trained and still xxx x xxxx time xxxxx xxx complex platform, xxx xxx xxxxxx xxx not xxxxxxxx or xxxxxxxxx

xxxxxxxx 2: xxx xxx the xxxxxxxx ECM xxxxxx xxxxxxx x solution to these xxxxxxxxx

The Alfresco ECM system xxxx the xxxxxx xxx data xxxxxxxxxx xxxx xxxxxxxxx xxx xxxxxxxxx xxx the xxxxx workforce that Denver, xxxxxxxx xxxx The functions for xxxxx record keeping xxx document

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