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CASE Study unit 4

• Chapter 11, pg. 427: Denver Goes Alfresco (50 points)

• Chapter 11, pg. 432: Firewire Surfboards Light Up with CAD (40 points)

• Chapter 12, pg. 476: Colgate-Palmolive Keeps Managers Smiling with Executive Dashboards (60 points)

For each of these, only answer the case study questions associated with them found at the end of the discussion. You do not need to answer the "MIS in Action" questions.


• Chapter 11, pg. 427: Denver Goes Alfresco (50 points)

1.  What types of problems was the consolidated city-county government of Denver, Colorado, experiencing with document management before instituting the Alfresco ECM system?

2.  How did the Alfresco ECM system provide a solution to these problems?

3.  What management, organization, and technology issues had to be addressed in selecting and implementing Denver’s new content management system?

4.  How did the new content management system change governmental processes for Denver?

How did it benefit citizens?

• Chapter 11, pg. 432: Firewire Surfboards Light Up with CAD (40 points)

1.  Analyze Firewire using the value chain and competitive forces models.

2.  What strategies is Firewire using to differentiate its product, reach its customers, and persuade them to buy its products?

3.  What is the role of CAD in Firewire’s business model?

4.  How did the integration of online custom board design software (CBD), CAD, and computer numerical control (CNC) improve Firewire’s operations?


• Chapter 12, pg. 476: Colgate-Palmolive Keeps Managers Smiling with Executive Dashboards (60 points)


1. Describe the different types of business intelligence users at Colgate-Palmolive.

2. Describe the “people” issues that were affecting Colgate’s ability to use business intelligence.

3. What management, organization, and technology factors had to be addressed in providing business intelligence capabilities for each type of user?

4. What kind of decisions does Colgate’s new business intelligence capability support? Give three examples. What is their potential business impact?

5. It has been said that Zynga is “an analytics company masquerading as a games company.” Discuss the implications of this statement.

6. What role does business intelligence play in Zynga’s business model?

7. Give examples of three kinds of decisions supported by business intelligence at Zynga.

8 How much of a competitive advantage does business intelligence provide for Zynga? Explain.


9. What problems can business intelligence solve for Zynga? What problems can’t it solve?

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CASE Study unit 4

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Running head: xxxx xxxxx 4 CASE xxxxx 4 � xxxx xx MERGEFORMAT xxxxxxxxx

xxxx xxxxx unit xx





xxxxxxx xxx xxx 427: Denver xxxx xxxxxxxx

xx xxxxxx xxx institution of Alfresco system, xxx consolidated xxxxxxxxxxx of xxxxxxx xxxxxxxx xxx xxxxxxxxxxxx xxxxxxx xxxxxxxx xx xxx xxxxxxxxxx of xxx documents. xxxxx of all xx xxxx xxx system used was not reliable xxx scalable. xxxx xx xxxxxxx xxx xxxxxxxx system involved xxx xxx of 14 xxxxxxxxx systems in documents management xxxx xxxx not able xx xxxxxxxxxxx with xxx another. Secondly, xxx xxxxxxxxxx xx data was indeed poor because there xxx no connection between xxx xxxx xxxxxxxxxx xxxxxxx xxxxx xxxxxxxxxx xxxx higher xxxx xxxxxxxx xxxxxx The third xxxxxxx was xxxx the city’x xxxx security xxx xxxxxx risky. Fourthly, xxx city’x xxxxxxxxxxx xx the xxxxxxxxx xxxxxxxxx xx

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MGMT 305 Unit 4 Individual Project 100% Perfect Tutorial A+ Graded Detailed Answered use as Guide(Case Study 1 and 2 completely done and case study 4 questions are answered)

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Running xxxxx STUDIES

Case Studies

xxxxxxx Small


xxxxxxxxxx Information xxxxxxx

Case xxxxxxx

Case Study #1:

Denver Goes xxxxxxxx

Question xx What xxxxx of problems was the xxxxxxxxxxxx xxxxxxxxxxx government xx xxxxxxx Colorado, xxxxxxxxxxxx with document xxxxxxxxxx xxxxxx xxxxxxxxxxx xxx Alfresco ECM system?

xxxx problems experienced xxxxx to xxxxx xxx xxxxxxxx ECM xxxxxx were xxxxxxxx xxxxxxxx risks, xxxxxxxxx xxxx harder to xxxxxx due xx xxxxxxxxxxxxx xxxxxxxxx xxxxxxxxxx with versioning xxx updating data, the time and xxxx xx xxxxxxxxxxx of resources xxx xxxxx xxxxxxxxx were xxxxxxx xxx still had x hard time using the complex xxxxxxxxx xxx xxx system was not reliable or xxxxxxxxx

Question 2: xxx xxx the Alfresco xxx system provide a solution to these xxxxxxxxx

xxxx Alfresco xxx system made xxx xxxxxx xxx data management xxxx xxxxxxxxx and effective xxx xxx xxxxx workforce that Denver, xxxxxxxx had. xxx xxxxxxxxx xxx xxxxx record keeping and document

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xxxx Study xx xxxxxx xxxx Alfresco

Answer 1:

Document xxxxxxxxxx was xxxx poor xxx xxxxxxxxxxxx xx xxxxxxxx xxx of time xxx effort for finding xxx required xxxxxxxxxxxx xxxx of the xxxxxxxx xxxxx xx city – xxxxxxx government xx xxxxxxx xxxxxxxx xxxxxx xxxxxxxx xxx System are as follows:

xxxx xxxx management with xx connection or relation between xxxxx due to xxxxx the cost of data handling xxx xxxxx

Involvement of xxxxxxxxx xxxx xxxxxxxxx to xxxx and xxxx xxx xxxxx

xxx xxxxxx xxx xxx xxxxxxxx xxx xxxxxxxxx 14 different xxxxxxxx management systems were xxxx xxx xxxxx systems xxxx not xxxx to xxxxxxxxxxx with xxxx xxxxxx

xxxxxxxxxxxxx xxxxxxxx xx documents made xxx locating of xxxxxxxxx xxxxxxx

Updating xxx versioning of xxxxx sharing xxxx was xxxxxxxxxxxx

The platform on which xxx xxxxxxxxx used to work xxx complex xxx xxxxxxxx xxxxxx xxxxxxxx to work upon.

Database xxxxxxxx xxx xxxx xx xxxx xx the old system.

xxxxxx xx

xxxxxxxxx of xxx new xxx xxxxxx xxx xx xxxxxxx x


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