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Submitted by Smart Tutor on Sun, 2013-08-11 07:07
due on Thu, 2013-08-15 07:06
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Case Study 4 Advertising, Public Relations, and the 2008 Beijing Olympics

Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1)

 

Due Week 8 and worth 240 points

 

Write a 4-5 page report that answers the following:

 

1. Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics.

 

2. Assess the reasons why protesters and activists target events such as the Olympics.

 

3. Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity.

 

4. Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests.

 

5. Provide evidence from at least three (3) qualified sources, e.g., textbook, peer-reviewed journals, government, or professional organizations Websites. Note: Properly cite your sources in the report and on a separate reference page that follows the APA style conventions.

 

Answer
Submitted by Smart Tutor on Sun, 2013-08-11 07:07
teacher rated 24 times
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Case Study 4 Advertising, Public Relations, and the 2008 Beijing Olympics

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xxxx Study 4 Advertising, Public xxxxxxxxxx xxx xxx 2008 xxxxxxx Olympics

file1.docx preview (516 words)

2

Public xxxxxxxxx and the xxxx xxxxxxx xxxxxxxx

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Advertising, Public xxxxxxxxx and the xxxx xxxxxxx xxxxxxxx

Your xxxx here

University Name xxxx

xxxxxxxxxx xxxx

xxxx

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In xxxx assignment, xxxxxxx xxx xxx Chinese government hired x xxxxxxx xxxxxx xxxxxxxxx xxxx xx work on the xxxx Beijing xxxxxxxx will xx discussed, along with xxxxxxx xxx xxxxxxxxxx and activists target events xxxx xx the Olympics, and weather the opportunity to reach x global xxxxxxxx xx advertising xxxxxx xxx Olympics xxx xxxxxx the potential xxx bad xxxxxxxxxx xxx xxxxxxx I will xxxxxx how xxxx of x job the xxxxxxxxx xxxxxxxxxx in this xxxx did in anticipating xxx xxxxxxxxxx to the xxxxxxxxx

Analyze xxx reasons why xxx Chinese government hired x Western xxxxxx relations xxxx xx xxxx on xxx 2008 Beijing Olympics.

xxxxxxxx xxx body xx xxxxxxxxx of public xxxxxxxxx xxx xxxxx xxxxxxxxxxxxx and xxxxxx xxxxxxxxx xxxxxxxx to xxxxxx xx x strong discipline. xxxxx xxx xxxxxxxxxxx bad

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