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Submitted by Smart Tutor on Sun, 2013-08-11 06:07
due on Thu, 2013-08-15 06:06
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Case Study 4 Advertising, Public Relations, and the 2008 Beijing Olympics

Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1)

 

Due Week 8 and worth 240 points

 

Write a 4-5 page report that answers the following:

 

1. Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics.

 

2. Assess the reasons why protesters and activists target events such as the Olympics.

 

3. Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity.

 

4. Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests.

 

5. Provide evidence from at least three (3) qualified sources, e.g., textbook, peer-reviewed journals, government, or professional organizations Websites. Note: Properly cite your sources in the report and on a separate reference page that follows the APA style conventions.

 

Answer
Submitted by Smart Tutor on Sun, 2013-08-11 06:07
teacher rated 21 times
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Case Study 4 Advertising, Public Relations, and the 2008 Beijing Olympics

body preview (9 words)

Case xxxxx 4 Advertising, xxxxxx xxxxxxxxxx and the 2008 xxxxxxx Olympics

file1.docx preview (516 words)

x

Public Relations xxx the xxxx xxxxxxx Olympics

xxxxxx

Advertising, Public xxxxxxxxx xxx xxx 2008 xxxxxxx Olympics

xxxx xxxx here

University xxxx here

Instructor Name

Date

Abstract

xx xxxx assignment, reasons why the Chinese government hired a xxxxxxx xxxxxx xxxxxxxxx firm xx xxxx on xxx 2008 Beijing xxxxxxxx xxxx xx xxxxxxxxxx xxxxx with reasons xxx xxxxxxxxxx and xxxxxxxxx target xxxxxx such xx the Olympics, xxx weather xxx xxxxxxxxxxx to xxxxx x global xxxxxxxx xx xxxxxxxxxxx during xxx xxxxxxxx can offset xxx xxxxxxxxx for bad publicity, xxx finally x xxxx assess how xxxx xx x job xxx xxxxxxxxx identified xx xxxx xxxx did in anticipating xxx xxxxxxxxxx xx xxx xxxxxxxxx

xxxxxxx the xxxxxxx xxx the xxxxxxx xxxxxxxxxx hired x Western xxxxxx relations xxxx xx work on the xxxx xxxxxxx Olympics.

xxxxxxxx xxx body of xxxxxxxxx of xxxxxx xxxxxxxxx xxx xxxxx xxxxxxxxxxxxx and xxxxxx relations xxxxxxxx to evolve xx a strong xxxxxxxxxxx China had experienced xxx

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