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Submitted by shahimermaid on Thu, 2012-08-30 05:30
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Casa de Diseno case study

In January 2007, Teresa Leal was named treasurer of Casa de Diseño. She decided that she could best orient herself by systematically examining each area of the company's financial

operations. She began by studying the firm's short-term financial activities.

Casa de Diseño is located in southern California and specializes in a furniture line called "Ligne Moderna." Of high quality and contemporary design, the furniture appeals to the customer who wants something unique for his or her home or apartment. Most Ligne Moderna furniture is built by special order, because a wide variety of upholstery, accent trimming, and colors are available. The product line is distributed through exclusive dealership arrangements with well-established retail stores. Casa de Diseño's manufacturing process virtually eliminates the use of wood. Plastic and metal provide the basic framework, and wood is used only for decorative purposes. Casa de Diseño entered the plastic-furniture market in late 2001.

The company markets its plastic-furniture products as indoor-outdoor items under the brand name "Futuro." Futuro plastic furniture emphasizes comfort, durability, and practicality and is distributed through wholesalers. The Futuro line has been very successful, accounting for nearly 40 percent of the firm's sales and profits in 2006. Casa de Diseño anticipates some additions to the Futuro line and also some limited change of direction in its promotion in an effort to expand the applications of the plastic furniture.

Leal has decided to study the firm's cash management practices.   To determine the effects of these practices, she must first determine the current operating and cash conversion cycles.

In her investigations, she found that Casa de Diseño purchases all of its raw materials and production supplies on open account. The company is operating at production levels that preclude

volume discounts
. Most suppliers do not offer cash discounts, and Casa de Diseño usually receives credit terms of net 30. An analysis of Casa de Diseño's accounts payable showed

that its average payment period is 30 days.
Leal consulted industry data and found that the industry average payment period was 39 days. Investigation of six California furniture manufacturers revealed that their average payment period was also 39 days.

Next, Leal studied the production cycle and inventory policies. Casa de Diseño tries not to hold any more inventory than necessary in either raw materials or finished goods. The average

inventory age was 110 days. Leal determined that the industry standard, as reported in a survey done by Furniture Age, the trade association journal, was 83 days.

Casa de Diseño sells to all of its customers on a net-60 basis, in line with the industry trend to grant such credit terms on specialty furniture. Leal discovered, by aging the accounts receivable, that the average collection period for the firm was 75 days. Investigation of the trade associations and California manufacturers' averages showed that the same collection

period existed where net-60 credit terms were given
. Where cash discounts were offered, the collection period was significantly shortened. Leal believed that if Casa de Diseño were to offer

credit terms of 3/10 net 60, the average collection period could be reduced by 40 percent.
Casa de Diseño was spending an estimated $26,500,000 per year on operating-cycle investments. Leal considered this expenditure level to be the minimum she could expect the firm to disburse during 2007. Her concern was whether the firm's cash management was as efficient as it could be. She knew that the company paid 15 percent annual interest for its resource investment. For this reason, she was concerned about the financing cost resulting from any inefficiency in the management of Casa de Diseño's cash conversion cycle. (Note:

Assume a 365-day year and that the operating-cycle investment  per dollar of payables, inventory, and receivables is the same.)

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xx xx a. & x

x xxxx’s operating cycle (OC) is the xxxx xxxx the beginning xx the production process to collection xx xxxx xxxx the xxxx xx xxx xxxxxxxx product.


xxxx Average xxx xx xxxxxxxxxx ACP= xxxxxxx xxxxxxxxxx xxxxxx

xxx xxx =CCC

xxx is the xxxxxxx Payment Period; xxxx xxxx xxxxxxxxxx xxxxxx

CCC= xxxx xxxxxxx

The company was xxxxxxxx xx estimated $26,500,000 per year on operating-cycle xxxxxxxxxxx


Casa de Diseno's Figures

AAI= 110 days

ACP= xx xxxx

xxxx xx days

xxxxxxxx xxxxxxx

xxxx 83 days

ACP= 60 xxxx

APP=39 xxxx

xxxxxxxxx cycle= 110 xxx x 185 days

xxx 83+60 =143 xxxx

xxxx OC- APP= xxxxxxxxxx days

xxxx xxxxxxxxxx days

Resource xxxxxxxxxx x

xxxxxxxxxxxx x 155=

$ xxxxxxxxxx

xxxxxxxxx Investment=

xxxxxxxxxxxxxx x 104=


c. xx terms xx resource xxxxxxxxxx xxxxxxxxxxxxx xxxx xx xxx cost of Casa xx xxxxño's operational inefficiency?

Over-investment xx xxxxxxxxxxx 11,253,425 - 7,550,685= $3,702,740

xxx knew that the company paid 15 percent xxxxxx interest for its resource investment.

$3,702,740 x 0.15 =$555,411

d. (1) If in addition to achieving industry xxxxxxxxx xxx payables xxx xxxxxxxxxx xxx firm can xxxxxx the xxxxxxx collection xxxxxx by offering xxxxxx xxxxx xx xxxx xxx 60, what additional xxxxxxx in resource

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