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Submitted by Frankincense on Thu, 2013-06-20 07:39
due on Mon, 2013-06-24 07:38
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BUS 308 Statistics for Managers - Ashford - Week 1 Discussions

Data Scales.

A marketing agency is interested in the buying habits of those who shop online versus those who shop in person. In your discussion post, address each of the following and explain your reasoning as to why you picked the specific scale:

a. A database is created and shoppers are classified as online or in-person shoppers. Such classifications represent data of which scale? Explain your reasoning.

b. Online and in-person shoppers are to be compared on their relative incomes. Income data represent data of which scale? Explain your reasoning.

c. If shoppers are also ranked from the most to the least frequent shoppers, those rankings represent data of which scale? Explain your reasoning.

d. Shoppers are asked to complete a customer satisfaction survey. In response to each question on the survey, the shoppers circle one of five answers: strongly agree, agree, neutral, disagree, or strongly disagree. Their responses are data of which scale? Explain your reasoning.

e. What measure(s) of central tendency will be most informative for each of the above data? Justify why each measure is most informative.

f. What would be more critical for the marketing agency to utilize; descriptive or inferential statistics? Why?

 

Probability.

The manager of a sandwich shop gathers data on what people spend on lunch on a particular day of the week.

The results are $4.20, $4.22, $2.35, $4.32, $5.25, $6.48, $6.78, $8.59, $6.95, $5.52, $6.83, $7.35, $4.36, $9.39, $6.42.

To the degree that this represents the population of all those who eat lunch at sandwich shops, what percentage of customers spend:

a. less than $4.34?

b. between $3.50 and $4.80?

c. less than $2.35?

Imagine that you are the manager of a sandwich shop. Based on your calculations, what do you think is the best pricing point for your shop? What would you do to increase sales at the sandwich shop?

 

For additional information on calculating probability refer to the Week One Recommended Resources.

Answer
Submitted by Frankincense on Thu, 2013-06-20 07:41
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BUS 308 Statistics for Managers - Ashford - Week 1 Discussions, fully answered, A+ Tutorials

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Data Scales


A xxxxxxxxx agency is xxxxxxxxxx in the buying habits xx xxxxx xxx shop xxxxxx xxxxxx those who xxxx in xxxxxxx  In your discussion xxxxx xxxxxxx xxxx xx the xxxxxxxxx and explain your reasoning xx to why you xxxxxx xxx specific scale:

  1. A database xx created xxx xxxxxxxx are classified as online xx in-person xxxxxxxxx Such xxxxxxxxxxxxxxx represent data of which scale?  xxxxxxx xxxx reasoning.
  2. xxxxxx and xxxxxxxxx xxxxxxxx xxx xx be compared on their relative xxxxxxxx Income data xxxxxxxxx xxxx of which scale?  xxxxxxx xxxx reasoning.
  3. If shoppers are xxxx xxxxxx xxxx the most to xxx xxxxx xxxxxxxx xxxxxxxxx xxxxx xxxxxxxx xxxxxxxxx data of which scale? xxxxxxx xxxx xxxxxxxxxx
  4. Shoppers are xxxxx xx complete x xxxxxxxx xxxxxxxxxxxx xxxxxxx In response to xxxx xxxxxxxx xx the xxxxxxx xxx xxxxxxxx xxxxxx one xx five answers: xxxxxxxx agree, xxxxxx xxxxxxxx xxxxxxxxx or strongly disagree. xxxxx responses are data xx xxxxx xxxxxx  xxxxxxx xxxx xxxxxxxxxx
  5. What

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xxxx xxxxxx

�A marketing agency xx interested in xxx buying xxxxxx of those who xxxx online versus those who xxxx xx xxxxxxx  In xxxx discussion post, address each of the following and xxxxxxx your reasoning as to why you xxxxxx the specific scale:

x database is created xxx shoppers are xxxxxxxxxx xx xxxxxx or xxxxxxxxx xxxxxxxxx Such classifications xxxxxxxxx xxxx of which xxxxxx  Explain your reasoning.

xxxxxx xxx xxxxxxxxx xxxxxxxx are to be xxxxxxxx xx xxxxx xxxxxxxx xxxxxxxx Income xxxx represent xxxx xx xxxxx xxxxxx  xxxxxxx your reasoning.

xx shoppers xxx also ranked xxxx xxx xxxx xx the least frequent shoppers, xxxxx rankings represent data of xxxxx scale? Explain xxxx reasoning.

Shoppers xxx asked to complete x xxxxxxxx satisfaction xxxxxxx xx response xx each xxxxxxxx xx the xxxxxxx xxx shoppers circle one of xxxx answers: xxxxxxxx xxxxxx agree, xxxxxxxx disagree, xx strongly xxxxxxxxx Their responses xxx xxxx of which scale?  xxxxxxx your reasoning.

xxxx

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x

xxxxxxxxxxx

The manager xx a xxxxxxxx xxxx xxxxxxx xxxx xx xxxx people spend xx xxxxx xx a xxxxxxxxxx day of xxx xxxxx  xxxxxxxxx xxxxxxx xxx $4.20, xxxxxx xxxxxx $4.32, $5.25, $6.48, xxxxxx xxxxxx $6.95, xxxxxx xxxxxx $7.35, xxxxxx $9.39, xxxxxx ��To the xxxxxx xxxx xxxx xxxxxxxxxx the xxxxxxxxxx xx xxx those xxx eat xxxxx xx xxxxxxxx shops, what percentage of customers xxxxxxx

less xxxx xxxxxxx

xxxxxxx xxxxx and $4.80?

xxxx than $2.35?

Imagine that xxx are xxx manager of x xxxxxxxx shop.  Based xx your xxxxxxxxxxxxx xxxx do xxx think is xxx xxxx pricing xxxxx xxx xxxx shop? xxxx xxxxx you xx to xxxxxxxx xxxxx at xxx xxxxxxxx shop?��For xxxxxxxxxx information on xxxxxxxxxxx xxxxxxxxxxx refer to the xxxx One Recommended Resources.��Guided Response:  xxxxxx xxxxxxx xx xxxx xxxxxxxxxx’ xxxxxxxxx  Respond to xx least two xxxxxxxxxx xx commenting on xxx probabilities xxxx are being xxxxxxxxxxxx  Do xxx xxxxx or disagree xxxx the analysis xx xxxx the xxxxxxx should xx to

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