Assignment 1: Discussion—Factors and Trends that Influence Strategy Development
squekkIn this module, you will explore how businesses react to changing economic times and the influence this has on product and service positioning in the market place. You will also learn about the different approaches an organization may take such as a retrenchment approach, an investment approach, or an ambidextrous approach to provide a foundation for opportunity and risk in recessionary times.
Consumer spending habits have undergone dramatic and enduring change with the slowed economy in the United States.
Using the module readings, Argosy University online library resources, and the Internet, respond to the following:
- What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators?
- What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?
- How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain? Provide examples of companies that have changed their approach to marketing in response to a shift in consumers’ value in changing economic times.
Write your initial response in approximately 300 words. Apply APA standards to citation of sources.
By Saturday, November 22, 2014, post your response to the appropriateDiscussion Area. Through Wednesday, November 26, 2014, review and comment on at least two peers’ responses.
Assignment 1 Grading Criteria | Maximum Points |
Initial response:
| 16 |
Discussion response and participation:
| 16 |
Writing:
| 8 |
Total: | 40
|
- 9 years ago
- 5
Purchase the answer to view it
- business_marketing.docx
Purchase the answer to view it
- factors_and_trends_that_influence_strategy_development.docx
- In what ways were the Byzantine and Islamic civilizations of the East different from the civilizations developing in Western Europe? In what ways were they similar?
- The covering on electric plugs and around wires is made of an rainulost
- 2+2
- Identify 3 marketing environment forces that would impact a team building firm
- How do i use inductive reasoning for civil rights of today?
- <1 and <6
- The "blank" is a joint project of the state and federal governments.
- CASE STUDY INSTRUCTIONS Read the story below, then find and apply developmental reasons that support the current law upheld. Do...
- (1,5) (2,10) and (3,17) create what equation
- When observing the prepared bacterial smears at 1000x magnification, should the iris diaphragm be all the way open or stopped...
Assignment 1: Discussion—Factors and Trends that Influence Strategy Development
NOT RATED10 years ago