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Financial markets homework help

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Product Life Cycle

Identify a product at each stage of the product life cycle, justifying your assessment. Then find a colleague's post wherein you disagree with one of their selections. State why, and what stage you would have identified for the product.


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IKEA’s Global Marketing Strategy

IKEA’s Global Marketing Strategy

1. What were the sources of IKEA’s successful entry in furniture retail business in Sweden?

2. What forces are driving changes in the industry?

3. What factors do you see as critical to competitive success in the furniture industry?

4. How important was internationalization to IKEA? What challenges did IKEA face while expanding internationally, and how did they overcome them?

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